Quantitative UX Research

Course Overview

This course teaches product designers and researchers how to collect, analyze, and act on quantitative UX data. You'll learn to design surveys, interpret analytics, run A/B tests, and communicate data findings to product teams.

What You'll Learn

• Designing effective UX surveys (question structure, bias avoidance, scale design)
• Reading product analytics for UX signals (funnel analysis, session depth, drop-off mapping)
• Running and interpreting A/B tests
• Statistical thinking for non-statisticians
• Presenting quantitative insights to stakeholders

Who This Is For

Product designers, UX researchers, and product managers who want to strengthen their quantitative research practice.

Course Format

• 4 weeks, self-paced
• Video lessons + written frameworks
• Weekly assignments with peer review
• Certificate of completion