UX reports that uncover what feels unclear — and why
Deep audits, friction maps, and clarity scoring across real product journeys — built so product teams can benchmark their own designs.

What you'll find in every report
Each report combines audit findings, friction mapping, and clarity scoring into one executive-ready document.
Cross-industry audits
Real-world UX audits spanning fintech, travel, health, retail, and more.
Annotated issues
Usability problems and recurring patterns, called out inline.
Friction maps
Where users stall — with visual breakdowns of each break point.
Clarity scoring
Quantified clarity using the TYPENORM methodology.
Actionable fixes
Prioritized improvements backed by UX data, not opinion.
Built to uncover the why, not just the what
Every TYPENORM UX Report is built to uncover not just what's broken — but why it feels unclear to users. We trace the moments where confusion creeps in and show the reasoning behind every finding.
Product teams use these clarity-first audits to benchmark their own designs against a consistent standard — and to unlock new levels of simplicity, trust, and speed across their interfaces.
Latest reports
New reports are published regularly.
Want your product audited? Request a report and we'll benchmark its clarity across every dimension we score.
Request a reportWant a report on your product?
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