Benchmarking the clarity of digital experiences
TYPENORM Ratings™ score how clearly the world's top platforms communicate, guide, and support their users — across industries and journeys.
What we score
Five clarity dimensions, scored consistently across every audit so ratings stay comparable from one platform to the next.
Content & Language
Plain, jargon-free wording that says what it means.
Visual Hierarchy
The eye lands where it should, in the right order.
Interaction Feedback
Every action gets a clear, immediate response.
Navigation Flow
Users always know where they are and what's next.
Accessibility Compliance
Usable by everyone, measured against WCAG.
Industries we benchmark
Fintech & Banking
Banking, payments, wealth
Travel & Airlines
Booking, check-in, loyalty
Healthcare
Patient & provider platforms
E-commerce & Retail
Storefronts & checkout
Education & EdTech
Courses & learning tools
A consistent, transparent framework
TYPENORM Ratings™ provide a consistent way to evaluate user experience clarity at scale. Each rating reflects how well an interface communicates, guides, and supports its users through the journeys that matter most — measured against the same five dimensions every time.
Teams use the ratings to compare UX performance, validate design decisions, and inspire redesign initiatives. Scores are continuously updated from audits conducted by TYPENORMLabs, so the index reflects how today's products actually perform.
Want your product rated?
Request a UX audit and get a clarity score across all five dimensions, with annotated issues and prioritized fixes.
Request a UX audit